Web design
Optimisation
Proofing
Usability
 Training  

Optimisation

During the design and build process

Windmill Web Works will perform ‘search engine optimisation’ of the web pages during the site design to optimise the site’s search engine performance.
Your web site will be submitted to the big three search engines namely Google, Yahoo and DMOZ. It may also be pertinent to select paid submission for the first year after the design to ensure that the search engines spider and index the newly optimised content and pages.
Search engines look favourably on ‘popular’ sites and so it is important that the site has several incoming links. Windmill Web Works will require information from you in order to acquire and establish these links.

After the build

A pay per click campaign can be instigated for a number of adverts and a selection of keywords and phrases suited to your company and products. This will require regular discussions with Windmill Web Works so that the level of expenditure can be agreed to maintain your company on the first page of the sponsored links for required phrases and for an agreed amount of hours per day. Your competitors will, of course, also be ’bidding’ for the same keywords and phrases. The level of expenditure is somewhat iterative and will depend on the number of times someone clicks on your sponsored link up to a maximum cost per day.